A look at Chemetal through the window.

“Luxurious and extravagant…[with] layered arcs of bespoke-made gold and silver metallic plates” is how Studio XAG describes their design of this Chemetal Brushed Golden Aluminum (#931) and Brushed Aluminum (#902) Michael Kors window display. “The light from the spotlights reflects and bounces from gold metallic panels that line the floors, creating a bright and dazzling scene, to highlight product from the runway collection”. This window display was installed in stores across London, Paris, and Milan.

Besides reflective floor panels, designers cut Chemetal into rectangles that overlap to form a shimmering scale effect backdrop. Metal is a great choice for retail displays because it elevates any brand, and metal designs from Chemetal are lightweight, cost effective, and easy to fabricate. Bravo to Studio XAG! We’re happy to show such simple and powerful design (we love Michael Kors on Project Runway), and even happier that they chose to use Chemetal.