Chemetal was on set at the MTV VMAs and yeah, there were a few celebrities.
Those with an eye for design may have noticed something extra special on the star studded red carpet of the MTV Video Music Awards (VMAs) this year: metal designs from Chemetal were all over the set!
Glittery and energetic Chemetal #276 Flux, an embossed, reflective mirrorlike design was inlaid into the MTV logo graphics and created a backdrop for stars like Taylor Swift, Hallie Berry, Lenny Kravitz, Megan Thee Stallion, Sabrina Carpenter, and any more.
Flux is an embossed Chemetal design that creates water-like movement and texture. This material is an ideal and energetic option for designs such as backgrounds, feature walls, ceiling panels, and more. Both modern and classic, Flux reflects and diffuses light and expands interior spaces, all while creating an amorphous surface that captures and wonderfully reinterprets surrounding colors and space.
Flux and its darker version #277 Flux Smoked represent popular embossed designs from Chemetal. Additionally, Waterworld, a similarly luxurious embossed design available on every Chemetal solid metal design, is a popular choice. The advantages of these solid aluminum and HPL metal versions is that they are lighter and much more affordable than stainless versions and can be fabricated in a woodworking or millwork environment, as opposed to a metal shop.
“Chemetal has been included many high-profile projects, but this was especially cool for us,” said Geoff Schaefer, Chemetal president and creative director. “If you have the world’s biggest music star standing in front of your design materials, you’re going to mention it. Chemetal is a great way to add energy and glamour of metal to any setting, even one as star-studded as the VMAs.”
Another Chemetal design, #310 Antique Brushed Brass, was featured in the award reception lounge. Wide accent strips of this richly antiqued linear brass design complemented brass lighting fixtures on dark blue walls, adding the perfect touch of golden sophistication to the set design. Chemetal creates antiqued brass designs in-house.
